Thursday, May 1, 2014
Sunday, April 13, 2014
Internet Marketing Articles: Noozhawk Reviews Search Engine Pros & SBBE
Craig Allen: Santa Barbara Business Expo a Resource Gold Mine for Business Owners
NOOZHAWK – The Second Annual Santa Barbara Business Expo (SBBE) will be held from 8 a.m. to 2 p.m. Saturday at Fess Parker’s DoubleTree Resort, 633 E. Cabrillo Blvd.
The 2013 expo brought in more than 175 attendees, the majority of whom were local business owners. The overall impression expressed by attendees was the high level of professionalism, the warmth and attentiveness they received from the exhibitors, and how much they learned from the speakers.
This year’s expo is expected to draw more than 500 guests, most of whom will be local business owners, business leaders and entrepreneurs seeking to increase their visibility and profitability.
The SBBE is an interactive business convention designed to provide business owners, entrepreneurs, students and consumers the tools and resources to connect, learn and network. The expo has been designed to facilitate this dynamic activity with a careful selection of speakers and exhibitors, as well as the overall expo layout and program. The expo is a Business-to-Business (B2B) event, as well as one that enables the local business community to become aware of the resources that are available.
The SBBE was founded and is directed by Sandy and Gino Goe, local business owners and entrepreneurs who have a vision and mission to bring the business community together by encouraging collaboration, improving profitability and encouraging social responsibility by giving back to the community. The Executive Planning Team consists of local business owners and professionals who share in the vision and desire to serve.
All types of businesses are welcome. Both men and women entrepreneurs and large and small businesses will benefit from the dynamic speakers, the programs and the overall expo floor complete with tables for successful networking with like-minded business owners.
The second annual SBBE will bring together some extraordinary keynote speakers, authors and service providers, all to help business owners improve their online presence, while benefiting Hope Refuge. These keynote speakers will address a wide array of especially challenging topics all business owners face, and will include:
» Sloane Reali (The Power of Voice)
» Gary Kravetz (Executive Search)
» Patty DeDominic (Leadership, Stewardship & Impact)
» Ellen Reid (How to Be an Expert in Independent Publishing)
» Taylor Reaume (How To Rank Your Web Site by Helping Others First)
» Melissa V. Moreno (Start-Up Funding 101)
» Calla Gold (Using Online Networking to Increase Your Off-line Networking Results)
» Nick Cavarra (Effective Social Media: The Five Top Channels)
» Ernie Halter (What Is Crowd Funding and Why Is It Important in Today’s Marketplace?)
» Robin Eschler (Funding Options for Small Business)
» Devon Johnson (Loan Fund Manager — Small Business Loan Fund)
Attendees will find expert solutions for some of the most frustrating aspects of developing an effective online marketing strategy. The expo will, in addition to the featured speakers, provide extensive guidance on key marketing trends; emerging web technologies; best business practices; business services for business owners and entrepreneurs offered by exhibitors; on-site headshots by Linda Blue Photography; professional fashions and accessories; an author’s showcase; growing business relationships in Santa Barbara; local resources for financial, personal and professional needs; and strategies for connecting with prospective clients within the community. Business owners, professionals and entrepreneurs will find actionable intelligence that will directly address some of the most challenging issues we all face when building our online presence.
“Business owners today are struggling with their web strategy, and attending this event will help them take their businesses to the next level,” according to Taylor Reaume, one of the keynote speakers featured at the expo and founder of Search Engine Pros.
“My speech will stress the importance of adding value to others first, and being a helpful resource to others around you. There are many ways to add value to people around you. For example, business owners can create educational top 10 list articles, sharing remarkable statistics and time-saving resources, and connecting their audience with trusted partners.
“Adding value to people will naturally increase the numbers of hyperlinks, or ‘votes,’ for the business owner’s web site. If the business owner can successfully increase the number of hyperlinks pointing into their website each month, they will see a direct correlation with the increase in their Google rankings.”
Admission fees (general admission and students) are $10 per person, and include access to all exhibits, author showcases and the art show. VIP Seminar tickets are $125 per person, or $195 for two. VIP access includes all areas available to general admission ticket-holders, plus entry into the exclusive stage area, which includes keynote speakers, workshop style presentations, refreshments and a VIP gift bag.
Raffle tickets will be sold to benefit Hope Refuge, whose vision is to provide a refuge for American girls rescued out of the sex traffic industry in California. The Goleta-based organization is raising funds to acquire a facility to set up a home. All proceeds from the raffle will be donated to Hope Refuge, and additional donations can be made at the expo.
For more information on the Santa Barbara Business Expo, email Sandy Goe at sandy@wcbn.net, or call 805.452.3632.
— Craig Allen, CFA, CFP, CIMA, is president of Montecito Private Asset Management LLC and founder of Dump That Debt. He has been managing assets for foundations, corporations and high-net worth individuals for more than 20 years and is a Chartered Financial Analyst (CFA charter holder), a Certified Financial Planner (CFP) and holds the Certified Investment Management Analyst (CIMA) certification. He blogs at Finance With Craig Allen and can be contacted at craig@craigdallen.com or 805.898.1400. Click here to read previous columns or follow him on Twitter: @MPAMCraig. The opinions expressed are his own.
Saturday, April 12, 2014
Mixing business and pleasure: What is the point of an Expo?
(CNN) -- While the Olympic Games in London steals the world's attention,
over 5,000 miles away another global event born from the same ideal of
cultural exchange and peaceful rivalry is entering the home stretch.
Rather than competition, Expo 2012 in the city of Yeosu, South Korea, is the latest incarnation of an event that officially is meant to foster international understanding; unofficially it is used for national promotion, boosting trade and providing networking opportunities.
Of the approximately 4 million visitors that will have wandered through the transformed cement port and industrial site before it closes on August 12, most will have been there to enjoy the pavilions hosting interactive displays on ocean conservation and marine exploration -- the theme of this year's event.
But a small but notable minority will not have been there to watch the shows. For them it provides a number of chances to broker deals and reach new contacts where 104 countries can be reached in a day.
There has to be a reason for governments and private companies to be here and spend money on it.
Stine L. Guldmann, director of Denmark Pavilion
"It's government relations really," said Stine L. Guldmann, director of the Denmark pavilion. "South Korea is quite important to Denmark. It's an opportunity to brand your country both in a tourism way but also attract skillful people or showcase our abilities."
Expo 2012 architecture Expo 2012 architecture
Denmark's pavilion is funded by a mix of public and private money, including some Danish companies at the forefront of the renewable energy industry. Lego bricks are on hand to attract the visitors and keep them entertained, but a backroom for more grown-up meetings is regularly used.
"There has to be a reason for them both (government and private companies) to be here and spend money on it," said Guldmann. "It's a success if our private partners are happy with their participation and our political relations are very strong."
The basic principle of Expos is non-commercial and educational, according to the Bureau International des Expositions (BIE), the organizing body that was founded in 1928.
Yet that has not prevented a strong presence from the commercial sector, with a large part of the Yeosu site devoted to temporary pavilions from South Korea's biggest corporations, some of which were built at a cost of more than $1million.
"Expos don't provide concrete benefits for companies," says Lee Joon-hee, Commissioner for Expo 2012. "But is it still relevant... the evidence of why they are still relevant is that a lot of companies and countries want to host Expos."
Participant countries have different reasons to be in Yeosu. Qatar and the U.S, with strong trade and diplomatic ties to South Korea, respectively, have been two of the more popular pavilions.
It's the only place where you can create something that has a critical mass around it.
Andrew Snowhite, CEO, USA Pavilion
Earlier this year a 20-year deal for Qatar to supply South Korea with natural gas was signed between the two countries, but pavilion manager Mona Sulaiti was keen to stress that the reason for their participation at event "is about people, not business relationships."
Andrew Snowhite, CEO of the U.S. Pavilion, believes the event is unique in its scope and potential. "It's the only place where you can create something that has a critical mass around it; it's a very large event. It's a big tourism opportunity for some, for others it's about trade," he said.
For developing countries like Angola, participation is a way to draw attention to a little known country, either as a holiday destination or potential trading partner.
"We don't see it as being old fashioned," said Claudia Santana of Angola's pavilion. "We are building our country since 2002... if you search for an official tourism website in Angola you can't find it, so we have to find other ways to show our country. There's a lot of work ahead for our country and this is part of it."
For all the fostering of relationships and networking over glasses of sweet tea or Lego, ultimately the biggest tangible benefit of the event goes to Yeosu itself.
The city is little known by people within South Korea let alone internationally, but around $2billion spent on operations and facilities from the government, BIE and private investors has completely transformed it.
"This area is relatively backwards and needs a boost," said Lee Joon-hee, saying it is part of a larger project to develop South Korea's southern "Sun Belt". "It will put Yeosu on the map. We have big ambitions to be a famous marine resort area."
Yeosu's infrastructure has been upgraded, with new, marble-smooth roads cutting through the lush hillsides and along the coast, while the train to the capital Seoul now takes half the time it used to.
While it is still undecided what will happen to most of the Expo site when it closes -- conference centers and shopping malls have been mooted -- and tourism to the region develops, there will be an immediate beneficiary of the improved infrastructure: the petrochemical industry. Just a few miles from the Expo is one of South Korea's biggest industrial complexes that dwarfs the Expo site and is the area's largest industry.
"For the moment we just want domestic development," says Lee, "Secondary is marine resort development."
Source: Edition.cnn.com/2012/08/02/business/south-korea-expo-business-travel/index.html
Rather than competition, Expo 2012 in the city of Yeosu, South Korea, is the latest incarnation of an event that officially is meant to foster international understanding; unofficially it is used for national promotion, boosting trade and providing networking opportunities.
Of the approximately 4 million visitors that will have wandered through the transformed cement port and industrial site before it closes on August 12, most will have been there to enjoy the pavilions hosting interactive displays on ocean conservation and marine exploration -- the theme of this year's event.
But a small but notable minority will not have been there to watch the shows. For them it provides a number of chances to broker deals and reach new contacts where 104 countries can be reached in a day.
There has to be a reason for governments and private companies to be here and spend money on it.
Stine L. Guldmann, director of Denmark Pavilion
"It's government relations really," said Stine L. Guldmann, director of the Denmark pavilion. "South Korea is quite important to Denmark. It's an opportunity to brand your country both in a tourism way but also attract skillful people or showcase our abilities."
Expo 2012 architecture Expo 2012 architecture
Denmark's pavilion is funded by a mix of public and private money, including some Danish companies at the forefront of the renewable energy industry. Lego bricks are on hand to attract the visitors and keep them entertained, but a backroom for more grown-up meetings is regularly used.
"There has to be a reason for them both (government and private companies) to be here and spend money on it," said Guldmann. "It's a success if our private partners are happy with their participation and our political relations are very strong."
The basic principle of Expos is non-commercial and educational, according to the Bureau International des Expositions (BIE), the organizing body that was founded in 1928.
Yet that has not prevented a strong presence from the commercial sector, with a large part of the Yeosu site devoted to temporary pavilions from South Korea's biggest corporations, some of which were built at a cost of more than $1million.
"Expos don't provide concrete benefits for companies," says Lee Joon-hee, Commissioner for Expo 2012. "But is it still relevant... the evidence of why they are still relevant is that a lot of companies and countries want to host Expos."
Participant countries have different reasons to be in Yeosu. Qatar and the U.S, with strong trade and diplomatic ties to South Korea, respectively, have been two of the more popular pavilions.
It's the only place where you can create something that has a critical mass around it.
Andrew Snowhite, CEO, USA Pavilion
Earlier this year a 20-year deal for Qatar to supply South Korea with natural gas was signed between the two countries, but pavilion manager Mona Sulaiti was keen to stress that the reason for their participation at event "is about people, not business relationships."
Andrew Snowhite, CEO of the U.S. Pavilion, believes the event is unique in its scope and potential. "It's the only place where you can create something that has a critical mass around it; it's a very large event. It's a big tourism opportunity for some, for others it's about trade," he said.
For developing countries like Angola, participation is a way to draw attention to a little known country, either as a holiday destination or potential trading partner.
"We don't see it as being old fashioned," said Claudia Santana of Angola's pavilion. "We are building our country since 2002... if you search for an official tourism website in Angola you can't find it, so we have to find other ways to show our country. There's a lot of work ahead for our country and this is part of it."
For all the fostering of relationships and networking over glasses of sweet tea or Lego, ultimately the biggest tangible benefit of the event goes to Yeosu itself.
The city is little known by people within South Korea let alone internationally, but around $2billion spent on operations and facilities from the government, BIE and private investors has completely transformed it.
"This area is relatively backwards and needs a boost," said Lee Joon-hee, saying it is part of a larger project to develop South Korea's southern "Sun Belt". "It will put Yeosu on the map. We have big ambitions to be a famous marine resort area."
Yeosu's infrastructure has been upgraded, with new, marble-smooth roads cutting through the lush hillsides and along the coast, while the train to the capital Seoul now takes half the time it used to.
While it is still undecided what will happen to most of the Expo site when it closes -- conference centers and shopping malls have been mooted -- and tourism to the region develops, there will be an immediate beneficiary of the improved infrastructure: the petrochemical industry. Just a few miles from the Expo is one of South Korea's biggest industrial complexes that dwarfs the Expo site and is the area's largest industry.
"For the moment we just want domestic development," says Lee, "Secondary is marine resort development."
Source: Edition.cnn.com/2012/08/02/business/south-korea-expo-business-travel/index.html
Working as a Sales Professional in NYC Has Changed
Make no mistake, there is a big difference between selling and working
at a large, well-known company as opposed to a smaller organization.
This has especially changed with the pickup in the economy and the need for sales representatives from companies of all sizes.
Though, each has it's benefits and downfalls including, but not limited to:
Benefits of Selling for a Smaller Company
- Direct access to senior management, thus able to learn more
- More duties, thus being able to get a good grasp of the business
- Smaller, more cohesive teams which usually translates into an effective learning environment.
Downfalls of Working as a Salesman for a Small Company
- No marketing budget.
- Product may not be as good. Not as much support either.
- Hard to compete on pricing and difficult to convince the potential customer that you can deliver what you say you can.
Source: iReport.cnn.com/docs/DOC-790051
This has especially changed with the pickup in the economy and the need for sales representatives from companies of all sizes.
Though, each has it's benefits and downfalls including, but not limited to:
Benefits of Selling for a Smaller Company
- Direct access to senior management, thus able to learn more
- More duties, thus being able to get a good grasp of the business
- Smaller, more cohesive teams which usually translates into an effective learning environment.
Downfalls of Working as a Salesman for a Small Company
- No marketing budget.
- Product may not be as good. Not as much support either.
- Hard to compete on pricing and difficult to convince the potential customer that you can deliver what you say you can.
Source: iReport.cnn.com/docs/DOC-790051
Tuesday, April 1, 2014
NOOZHAWK HIGHLIGHTS SBBE & SEARCH ENGINE PROS
The 2013 expo brought in more than 175 attendees, the majority of whom were local business owners. The overall impression expressed by attendees was the high level of professionalism, the warmth and attentiveness they received from the exhibitors, and how much they learned from the speakers.
This year’s expo is expected to draw more than 500 guests, most of whom will be local business owners, business leaders and entrepreneurs seeking to increase their visibility and profitability.
The SBBE is an interactive business convention designed to provide business owners, entrepreneurs, students and consumers the tools and resources to connect, learn and network. The expo has been designed to facilitate this dynamic activity with a careful selection of speakers and exhibitors, as well as the overall expo layout and program. The expo is a Business-to-Business (B2B) event, as well as one that enables the local business community to become aware of the resources that are available.
The SBBE was founded and is directed by Sandy and Gino Goe, local business owners and entrepreneurs who have a vision and mission to bring the business community together by encouraging collaboration, improving profitability and encouraging social responsibility by giving back to the community. The Executive Planning Team consists of local business owners and professionals who share in the vision and desire to serve.
All types of businesses are welcome. Both men and women entrepreneurs and large and small businesses will benefit from the dynamic speakers, the programs and the overall expo floor complete with tables for successful networking with like-minded business owners.
The second annual SBBE will bring together some extraordinary keynote speakers, authors and service providers, all to help business owners improve their online presence, while benefiting Hope Refuge. These keynote speakers will address a wide array of especially challenging topics all business owners face, and will include:
» Sloane Reali (The Power of Voice)
» Gary Kravetz (Executive Search)
» Patty DeDominic (Leadership, Stewardship & Impact)
» Ellen Reid (How to Be an Expert in Independent Publishing)
» Taylor Reaume (How To Rank Your Web Site by Helping Others First)
» Melissa V. Moreno (Start-Up Funding 101)
» Calla Gold (Using Online Networking to Increase Your Off-line Networking Results)
» Nick Cavarra (Effective Social Media: The Five Top Channels)
» Ernie Halter (What Is Crowd Funding and Why Is It Important in Today’s Marketplace?)
» Robin Eschler (Funding Options for Small Business)
» Devon Johnson (Loan Fund Manager — Small Business Loan Fund)
Attendees will find expert solutions for some of the most frustrating aspects of developing an effective online marketing strategy. The expo will, in addition to the featured speakers, provide extensive guidance on key marketing trends; emerging web technologies; best business practices; business services for business owners and entrepreneurs offered by exhibitors; on-site headshots by Linda Blue Photography; professional fashions and accessories; an author’s showcase; growing business relationships in Santa Barbara; local resources for financial, personal and professional needs; and strategies for connecting with prospective clients within the community. Business owners, professionals and entrepreneurs will find actionable intelligence that will directly address some of the most challenging issues we all face when building our online presence.
“Business owners today are struggling with their web and online marketing strategy, and attending this event will help them take their businesses to the next level,” according to Taylor Reaume, one of the keynote speakers featured at the expo and founder of Search Engine Pros.
“My speech will stress the importance of adding value to others first, and being a helpful resource to others around you. There are many ways to add value to people around you. For example, business owners can create educational top 10 list articles, sharing remarkable statistics and time-saving resources, and connecting their audience with trusted partners.
“Adding value to people will naturally increase the numbers of hyperlinks, or ‘votes,’ for the business owner’s web site. If the business owner can successfully increase the number of hyperlinks pointing into their website each month, they will see a direct correlation with the increase in their Google rankings.”
Admission fees (general admission and students) are $10 per person, and include access to all exhibits, author showcases and the art show. VIP Seminar tickets are $125 per person, or $195 for two. VIP access includes all areas available to general admission ticket-holders, plus entry into the exclusive stage area, which includes keynote speakers, workshop style presentations, refreshments and a VIP gift bag.
Raffle tickets will be sold to benefit Hope Refuge, whose vision is to provide a refuge for American girls rescued out of the sex traffic industry in California. The Goleta-based organization is raising funds to acquire a facility to set up a home. All proceeds from the raffle will be donated to Hope Refuge, and additional donations can be made at the expo.
For more information on the Santa Barbara Business Expo, email Sandy Goe at sandy@wcbn.net, or call 805.452.3632.
— Craig Allen, CFA, CFP, CIMA, is president of Montecito Private Asset Management LLC and founder of Dump That Debt. He has been managing assets for foundations, corporations and high-net worth individuals for more than 20 years and is a Chartered Financial Analyst (CFA charter holder), a Certified Financial Planner (CFP) and holds the Certified Investment Management Analyst (CIMA) certification. He blogs at Finance With Craig Allen and can be contacted at craig@craigdallen.com or 805.898.1400. Click here to read previous columns or follow him on Twitter: @MPAMCraig. The opinions expressed are his own.
Craig Allen: Santa Barbara Business Expo a Resource Gold Mine for Business Owners
The Second Annual Santa Barbara Business Expo (SBBE) will be held from 8 a.m. to 2 p.m. Saturday at Fess Parker’s DoubleTree Resort, 633 E. Cabrillo Blvd.
The 2013 expo brought in more than 175 attendees, the majority of whom were local business owners. The overall impression expressed by attendees was the high level of professionalism, the warmth and attentiveness they received from the exhibitors, and how much they learned from the speakers.
This year’s expo is expected to draw more than 500 guests, most of whom will be local business owners, business leaders and entrepreneurs seeking to increase their visibility and profitability.
The SBBE is an interactive business convention designed to provide business owners, entrepreneurs, students and consumers the tools and resources to connect, learn and network. The expo has been designed to facilitate this dynamic activity with a careful selection of speakers and exhibitors, as well as the overall expo layout and program. The expo is a Business-to-Business (B2B) event, as well as one that enables the local business community to become aware of the resources that are available.
The SBBE was founded and is directed by Sandy and Gino Goe, local business owners and entrepreneurs who have a vision and mission to bring the business community together by encouraging collaboration, improving profitability and encouraging social responsibility by giving back to the community. The Executive Planning Team consists of local business owners and professionals who share in the vision and desire to serve.
All types of businesses are welcome. Both men and women entrepreneurs and large and small businesses will benefit from the dynamic speakers, the programs and the overall expo floor complete with tables for successful networking with like-minded business owners.
The second annual SBBE will bring together some extraordinary keynote speakers, authors and service providers, all to help business owners improve their online presence, while benefiting Hope Refuge. These keynote speakers will address a wide array of especially challenging topics all business owners face, and will include:
» Sloane Reali (The Power of Voice)
» Gary Kravetz (Executive Search)
» Patty DeDominic (Leadership, Stewardship & Impact)
» Ellen Reid (How to Be an Expert in Independent Publishing)
» Taylor Reaume (How to Rank Your Web Site by Helping Others First)
» Melissa V. Moreno (Start-Up Funding 101)
» Calla Gold (Using Online Networking to Increase Your Off-line Networking Results)
» Nick Cavarra (Effective Social Media: The Five Top Channels)
» Ernie Halter (What Is Crowd Funding and Why Is It Important in Today’s Marketplace?)
» Robin Eschler (Funding Options for Small Business)
» Devon Johnson (Loan Fund Manager — Small Business Loan Fund)
Attendees will find expert solutions for some of the most frustrating aspects of developing an effective online marketing strategy. The expo will, in addition to the featured speakers, provide extensive guidance on key marketing trends; emerging web technologies; best business practices; business services for business owners and entrepreneurs offered by exhibitors; on-site headshots by Linda Blue Photography; professional fashions and accessories; an author’s showcase; growing businessrelationships in Santa Barbara; local resources for financial, personal and professional needs; and strategies for connecting with prospective clients within the community. Business owners, professionals and entrepreneurs will find actionable intelligence that will directly address some of the most challenging issues we all face when building our online presence.
“Business owners today are struggling with their web strategy, and attending this event will help them take their businesses to the next level,” according to Taylor Reaume, one of the keynote speakers featured at the expo and founder of The Search Engine Pros.
“My speech will stress the importance of adding value to others first, and being a helpful resource to others around you. There are many ways to add value to people around you. For example, business owners can create educational top 10 list articles, sharing remarkable statistics and time-saving resources, and connecting their audience with trusted partners.
“Adding value to people will naturally increase the numbers of hyperlinks, or ‘votes,’ for the business owner’s web site. If the business owner can successfully increase the number of hyperlinks pointing into their website each month, they will see a direct correlation with the increase in their Google rankings.”
Admission fees (general admission and students) are $10 per person, and include access to all exhibits, author showcases and the art show. VIP Seminar tickets are $125 per person, or $195 for two. VIP access includes all areas available to general admission ticket-holders, plus entry into the exclusive stage area, which includes keynote speakers, workshop style presentations, refreshments and a VIP gift bag.
Raffle tickets will be sold to benefit Hope Refuge, whose vision is to provide a refuge for American girls rescued out of the sex traffic industry in California. The Goleta-based organization is raising funds to acquire a facility to set up a home. All proceeds from the raffle will be donated to Hope Refuge, and additional donations can be made at the expo.
For more information on the Santa Barbara Business Expo, email Sandy Goe atsandy@wcbn.net, or call 805.452.3632.
— Craig Allen, CFA, CFP, CIMA, is president of Montecito Private Asset Management LLC and founder of Dump That Debt. He has been managing assets for foundations, corporations and high-net worth individuals for more than 20 years and is a Chartered Financial Analyst (CFA charter holder), a Certified Financial Planner (CFP) and holds the Certified Investment Management Analyst (CIMA) certification. He blogs at Finance With Craig Allen and can be contacted at craig@craigdallen.com or 805.898.1400. Click here to read previous columnsor follow him on Twitter: @MPAMCraig. The opinions expressed are his own.
Friday, March 7, 2014
Search Engine Pros to Exhibit / Speak at Women’s Festivals
Santa Barbara, CA – March 6th, 2014: Search Engine Pros, Santa Barbara web marketing firm, will be an exhibitor this year at Women’s Festivals 2014. Taylor Reaume, founder of the online marketing agency, will join an all-star roster of speakers at the Festival which will be held on March 7th and 8th at the Earl Warren Showgrounds, 3400 Calle Real in Santa Barbara, CA. Each year the Festival celebrates women in leadership by bringing together amazing resources, inspiring speakers and wonderful entertainment.
In adhering to this year’s theme of “Tech, Talk & Trade,” Reaume will discuss common pitfalls of web site marketing strategy, SEO marketing, social media marketing, and email marketing to help attendees develop a winning corporate internet marketing strategy. He will discuss average budgets and online marketing costs associated with growing a business on the web using Google Adwords marketing and SEO campaigns. Reaume will also present web marketing pricing models and answer questions about how to get the best price on web marketing services. Attendees will leave with an understanding of the importance of search engine optimization and Google search marketing when growing a business online.
“I’m happy to be associated with one of the premier events in Santa Barbara for empowering women,” commented Google marketing consultant Taylor Reaume. “Today’s women in leadership roles need a solid understanding of how to use the power of search marketing to enhance the visibility and viability of their Santa Barbara companies. I’m hoping to provide advice on the best WordPress strategies, email marketing tactics, and online marketing plans that attendees can implement themselves to give their business a boost. Attendees who visit our booth will receive a 30 page web site health diagnosis and Google rank report.”
SEO, or search engine optimization, is the process used to affect the visibility of clients’ websites in search engine search results. The goal is to utilize tactics which result in higher or more frequent appearances of client information in the search results list. As a web marketing strategy SEO programs consider how search engines work, what the target demographic searches for, and the keywords used in the search process. SEO strategies may include social media marketing, a high quality SEO press release strategy, or Google AdWords marketing programs.
“Bring a resume by our booth if you’re a college student, or a freelancer writer / web designer. We’re looking for self starters to join our team of web marketing professionals,” said Reaume.
The Women’s Festivals celebrates the accomplishments and nurtures the dreams of women in an interactive, multi-cultural, and multi-tracked program and expo focusing on the critical areas of women’s lives: Personal, Professional, Philanthropic, and Planet. Their goal is to help facilitate premier gatherings for women’s self-empowerment worldwide. Interested parties can purchase tickets or connect online to get up-to-the-minute updates.
About Women’s Festivals: The Women’s Festivals is a sponsored project of NAWBO-California Education Fund. Women and men from throughout the world will attend the Santa Barbara event on March 7, 8 and 9 at Earl Warren Showgrounds. The festival will include a professional business expo, awards program, and educational and enlightening discussions led by renowned speakers and authors. Visit the website and Facebook page or call 805-565-9967 for more information on attending or exhibiting at the Festival.
About Search Engine Pros: Search Engine Pros is a Santa Barbara web marketing firm located at 201 W. Montecito Street, Santa Barbara, CA. As web marketing professionals they offer a wide range of online marketing services, including SEO marketing, email marketing, PPC (Pay Per Click Google Adwords), and SEO web design. Visit the website and Facebook page or call 800-605-4988 to request a complimentary copy of 101 Ways to Drive Traffic.
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